Business and Marketing Articles

Please view our continually growing library of business and marketing articles. You may copy and distribute any of these articles, but it must be in its entirety including copyright and Empower Business Solutions contact information.

All articles are in pdf format. Go here to obtain an Adobe Acrobat Reader.

The Real Truth about Business Plans- What Consultants don't tell You
Why most Business Plans don't work.

Seven Ways to Waste Your Money on Yellow Pages Advertising
Each year there is a Yellow Pages arms race where competitors in each category are encouraged to out spend each other. There is only one winner in this arms race, and it is not you!

Don't Advertise Your Business - Market It!
Advertising is just one way to market your business, and is usually the lowest return on your investment.

Business Owners- Do You Actually Own a Job?
Do your staff have a better job than you? Do you own a business or a job with overheads?

My Business Makeover- Where do I start?
Like any renovation job, you look at the size of the task, and wonder where to start.

How to get Insanely Rich on the Internet
The Total Idiots Guide to Internet Success.

Seven Marketing Questions to ask before You get a Teenager to build Your Website
There are 4 billion websites on the internet, and you are about to make it 4 billion and 1. Do you think: If I build it they will come?

How Leaky is Your Sales Pipeline?
When you start measuring the steps to making a sale you will be able to dramatically increase your sales.

Become a Business Brain Surgeon
In any business there can be parts that can only be done by the owner. But this is usually only a small percent of what owners do. Find out how to run your business like a brain surgeon.

How Many Gauges Do You Watch in the Cockpit of Your Business?
As a business grows, the more moving parts it has. And the more difficult it is to keep an eye on everything that is happening. Does your business have as many moving parts as a Jumbo Jet? How do 747 pilots manage?

Are some Franchisees more equal than others? (Franchising Magazine Nov/Dec 05)
Your best franchisees may not be the ones with whom you get along best. How can you objectively tell who are the best, and what is it they know the others don't.
 

Further business and marketing article are posted on this page regularly