Businesses enter this phase when the owners no longer need to look over their shoulders all the time. This is an exciting time. The business is not just surviving, it is growing, sometimes exponentially.
However, the business owners don’t feel that they are in control. Their results are erratic. It can be great one month then lousy the next.
They know the business of basics that no degree will prepare you for. But now they are impatient. The owners ask:
- How can we control our growth?
- How can we receive a predictable level of enquiries and sales?
- How can I make my business more efficient so things don’t take so much effort?
At this stage of a business' life, the owner understands not everyone can be their customer. And even more importantly, they don't want everyone to be their customer! But, how to choose? The answer is to have a Marketing System- not just ads that get the phone to ring.
Owners are now starting to look at how they can improve the operational aspects of their business. In the past this was not an issue, as they weren't that busy with customers. But it is an issue now!
The business is growing quickly, even if somewhat erratically.
Year on year, business is good, although there seem little consistency and predictability of profit. Marketing efforts may produce good results, but are volatile. What is missing is a systematic approach to producing and managing sales.
For further information on strategies for the Youth stage of the Lifecycle of Business request a Free Preview copy of The Five Pillars of Guaranteed Business Success.
Empower Business Solutions has a number of programs designed for Young Businesses:
How to Turn Your Business Into a Profit Machine that Runs Without You This is a multimedia program built around materials Dr Chapman uses at live events at a DIY price.
The Five Pillars Business Owners Success Kit This is a comprehensive written program for those that prefer to learn that way at a DIY price.
The Australian Business Coaching Club is the entry level private coaching and mentoring program ideal for businesses in their youth.
A Marketing Medical is a consulting solution where a comprehensive review of the marketing strategies is made of the business and detailed recommendations provided to dramatically boost the business’ sales.
These programs are based on the philosophies and strategies revealed in Dr Greg Chapman’s best selling internationally recognised book: The Five Pillars of Guaranteed Business Success and are guaranteed to produce quick results utilising smart marketing strategies which require little outlay.
Listen to a Small Business Case Study of a business at the Youth stage of the Business Lifecycle.
These programs are designed to change the way you do business. The focus in these programs is working on your business, not in it which means that you will Make More Money while Working Less!
For further information on strategies for the Youth stage of the Lifecycle of Business request a Free Preview copy of The Five Pillars of Guaranteed Business Success.
When I read your book, I thought you were writing about us.
At some points I laughed, pointing out to my husband - this is what you do, and other times, I felt like crying. I finally understood what was happening in our business and what we needed to do..
Sally & Michael
Business Owners
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